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Only eight months ago, the world was a very different place. Shoppers were beginning to bring their own bags to grocery stores and opting to use disposable products. It was evident that consumer sentiment had massively shifted and a new focus on friendly packaging solutions was emerging.
2020 was set to be the year that the ‘war on plastic’ would make great advances; then along came coronavirus and that all changed.
In less than a year, COVID-19 has turned our world upside down. As we all contended with the unfamiliarity that came from living in a new normal, the war on plastic took a back seat to the pandemic. The pandemic brought a tidal wave of plastic with it; plastic that filled our homes, streets, rivers and oceans.
But why did this happen?
How could a virus press pause on global sustainability goals and instead make plastic fantastic again?