For more than 15 years, Steve Vassilopoulos, has owned and managed IGA in Northcote – a trendy suburb in Melbourne bursting with diversity and eco conscious local residents.
And it is that vocal green voice that Steve has not only responded to in what he decides to stock in his supermarket, but also his at – home practices with his two children.
One of the most popular ranges of products Steve stocks at Northcote IGA is Biogone, an Australian company that champions quality landfill-biodegradable plastic products.
For Steve, stocking and selling Biogone was a simple and powerful decision nine years ago.
“I knew from the outset that having Biogone on the shelves in my supermarket was the perfect fit for the community and the demographic.
“It is really important to listen to your customers in what they are demanding in terms of products which are used every day in households that have an innovative edge.
“With every Biogone product that we stock, including the bin liners, dog waste bags, cling wrap and sandwich bags, we notice they fly out the door, as my customers know that they are great products and good value for money.
“Being green does not have to burn a hole in your pocket. So, it is a win-win situation.
“And I have found that Biogone has become a regular sound and sensible buying decision for many of my customers.”
For Steve, his philosophy is that he stocks products in his supermarket that he would use at home, and that certainly includes Biogone.
“Biogone is front and centre in my kitchen especially the cling wrap and bin liners which are both highly durable.
“I am always supporting organisations who lead the pack when it comes to innovation. These forward-thinking companies such as Biogone are creating steps forward for consumers who are eco-conscious and want to do their bit for the environment.
“My customers certainly do their homework so they know that Biogone should be on their shopping list every week. I know it is for me!”
Dr Ross Headifen, Director of Biogone says, “At Biogone, our mission is to provide plastic solutions that cater to the demands of consumers concerned about plastic waste. Steve’s dedication to stocking Biogone products aligns perfectly with our vision, and we continue to support his commitment to promoting innovative and green living.”
“As Biogone continues to lead the way in the development of landfill-biodegradable plastic products, the company also strives to forge more partnerships with like-minded retailers who share their passion for a more responsible future.”